Tinubu’s govt lacks effective communication strategy  - Aliyu

Former Niger State Governor, Dr. Babangida Aliyu, has commended President Bola Tinubu’s administration for its performance but criticized its poor communication strategy in conveying achievements to the public.
Speaking on The Morning Show, a current affairs program on Arise Television, Aliyu—who also chairs the Board of Trustees of the Sir Ahmadu Bello Memorial Foundation (SABMF)—was reacting to the outcome of a recent public accountability forum held in Kaduna.
The forum, organized by SABMF, brought together federal ministers and top government officials, providing a platform for President Tinubu’s appointees to highlight the administration’s accomplishments to northern stakeholders. It was convened amid growing concerns among some northern political leaders about perceived marginalization under the current government.
Reflecting on the discussions, Aliyu said the administration’s challenge lies not in a lack of delivery, but in its failure to effectively communicate its successes to Nigerians.
“What I understood from all the discussions that we’ve had is that the government officials are either shy or are not communicating well. You do not depend only on the Ministry of Information to be able to communicate with the citizens,” he said.
“Every minister, every head of parastatal should be able to tell the people what he’s been doing and we saw so many evidence that many parastatals have been doing very well but people are not aware.
“And with the cumulating problems, particularly insecurity, kidnapping and poverty, that I think also dented the government approach to matters. In other words, the government needs to be more of advocate, the government needs to be very straight forward and communicate properly with the people, not paying too much attention to political trends.
The ex-governor said it is proper for political leaders in the North to make demands from Tinubu’s administration since the bulk of the votes that took to power came from the region.
“Let the people understand what is happening on the ground. If by what we say that 63/64 percent of the vote came from the north, it is only logical that the north will be expecting so much from the government. But from what we have seen so far is that the government is doing well but they do not know how to communicate very well.”